I have been looking at what is or could be possible using the 'Google Driven Architecture'. Some initial ideas are;
- Ability to connect users with specialist product advisers as part of their search experience.
- Ability to push offers to customers on their mobile devices based on their proximity to stores.
- Ability to push alerts out to customers as specific information / products / offers get published on sites.
- Ability to push alerts to corp. users when competitors publish specific information or when specific external / internal events occur.
- Ability to visualise unstructured content using Geo and Data API's as part of the search experience.
- Mashup formal Geo and Crowd Sourced Geo data.
- Drive workflow using unstructured data events.
- Sync your todo list with Geo and Alerts; prompts you to act on your todo list based on proximity of relevant services etc.
- etc. ...

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