Brief thoughts on marketing

I have just run a few email campaigns and cold-calling trials. My observations are as follows:

Email campaign ratios: 100 : 15 : 5 : 1

For every 100 emails
  15 will be read
    5 will be acted upon
      1 will be transacted upon

The above metrics are based on a mass email campaign using what I would describe as a traditional sales email format. I experimented with a more personalised email format and managed to get result of 30 : 1. For every 30 sent, 1 was transacted upon. his approach was more time consuming but probably worth exploring further.

Cold-calling

In the current economic climate, do not bother!